Allianz Art Edition

Allianz AG

PRIMOCOLLECTIVE was tasked with reinterpreting the Allianz brand in an artistic way. The four works of art in the exclusive Allianz Art Edition bring the company’s brand identity into a free artistic context. Special focus was put on the creative blend of company values and visions. The Hot Foil Embossing is one of the biggest in the world and has won several design prices.

The century-old technique of paper embossing encourages experiencing on a sensory level. Free art melds hot foil stamping, the largest in the world, with graphic design, allowing the Allianz brand to emerge from its environment. A special thanks goes to our award-winning supporter Superbold Design.

Allianz Art Edition –
The project

The individual agencies can choose the artworks from a catalog and order them directly. In this way the agencies can be equipped with brand-appropriate art, according to their individual needs and premises.