Allianz Art Edition

Allianz AG

PRIMOCOLLECTIVE was tasked with reinterpreting the Allianz brand in an artistic way. The four works of art in the exclusive Allianz Art Edition bring the company’s brand identity into a free artistic context. Special focus was put on the creative blend of company values and visions. The high resolution landscape photographies are rear-mounted under acrylic glas.

The four landscape photographs address the geographic diversity of Germany and the individual support by Allianz in the different regions. Exclusively for the Allianz Art Edition, typical regional landscapes were photographed and the company logo was integrated.

Allianz Art Edition –
The project

The individual agencies can choose the artworks from a catalog and order them directly. In this way the agencies can be equipped with brand-appropriate art, according to their individual needs and premises.