Allianz Art Edition
No IV

Client:
Allianz AG
2015

PRIMOCOLLECTIVE was tasked with reinterpreting the Allianz brand in an artistic way. The four works of art in the exclusive Allianz Art Edition bring the company’s brand identity into a free artistic context. Special focus was put on the creative blend of company values and visions. The lenticular is handmade and produced on demand.

The innovative lenticular invites the observer to discover and reveals various perspectives. A quality work made of PVC free foam, the hand-signed lenticular conveys both the corporate values and the word-figurative trademark in fascinating ways.

Allianz Art Edition –
The project

The individual agencies can choose the artworks from a catalog and order them directly. In this way the agencies can be equipped with brand-appropriate art, according to their individual needs and premises.