Allianz Art Edition

PRIMO was tasked with reinterpreting the Allianz brand in an artistic way. The four works of art in the exclusive Allianz Art Edition place the company’s brand identity within a free artistic context. Special focus was on the creative blend of company values and visions.

1 – ACRYLIC PAINTING ON CANVAS

The original acrylic painting signed by Primo Berera is the first in the Allianz Art Edition. Through the abstract palette knife technic on canvas, the Allianz brand is freed of its functional context in the world of insurance. A bespoke production process enabled the artist to embed the Allianz brand harmoniously and contemporarily in a modern environment of numerous structures, nuances and details.

2 – HOT FOIL EMBOSSING

Experiencing on a sensory level is encouraged with the century-old technique of paper embossing. Free art melds hot foil stamping, the largest in the world, with graphic design, allowing the Allianz brand to emerge from its environment.

3 – LENTICULAR

The innovative lenticular invites discovery and reveals various perspectives to the observer. A quality work made of PVC free foam, the hand-signed lenticular conveys both the corporate values and the word-image brand in fascinating mechanics.

4 – LANDSCAPES PHOTOGRAPHIES

The four landscape photographs in the Allianz Art Edition address the geographic diversity of Germany and the individual support in the various regions. Exclusively for the Allianz Art Edition, typical regional landscapes were photographed and the company logo was integrated.

EQUIPMENT CATALOG

The works of art can be chosen by the individual agencies from a catalog and ordered directly. Thus all agencies can be equipped with brand-appropriate art according to their individual needs and premises.